NFL Sunday Ticket is DIRECTV’s most unique and important feature. Sunday Ticket let's football fans watch every game, every Sunday—live. No other satellite or cable competitor can claim that.
While Grey (and later BBDO) handled broadcast and above-the-line media we brought the concept to life in digital to maximize sales and awareness. Our media-led digital extension campaign reached consumers through robust placements like homepage takeovers and rich media expandables, sponsored posts on social media channels like Instagram and Snapchat.
NFL.COM HOMEPAGE TAKEOVER (SKIN & PUSHDOWN UNIT)