In the car world, luxury has become ordinary. The very things that are supposed to stand out are actually the ones that look the same. A luxury car should be more than just a pricey drone. For the launch of Maserati's new model Ghibli, the brand was positioned as a multi-sensorial challenger, with a reminder that a real luxury car, regardless of price point, should make you feel something every time you're behind the wheel.
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